Rio Tinto Diamond’s 2016/2017 Diamonds with a Story

Welcome to Rio Tinto Diamond’s 2016/2017 Diamonds with a Story, a global market development initiative that showcases the beauty of natural color diamond jewelry designs and the assurance of diamond provenance, to propel additional diamond sales at the retail counter. Diamonds with a Story is both a promise that every diamond has a story to tell, and a program that retailers can implement to excite consumers about diamond jewelry with awe-inspiring design and a great deal of integrity.